When showing at your first convention, or your 20th, grabbing your audience's attention and making sales in the moment is usually the #1 goal for any artist. But once you have them, taking that captive audience online with you for the longer journey is key to growing a sustainable business.

Inviting your audience to join you online can happen in many forms. It can be as easy as giving out a business card or mentioning the fact that you have a website or Instagram account. Here are some ways I make it easy for fans to maintain the connection past our in-person experience at the convention.