This year, one of my goals is to regain a lot of lost time spent on social media while growing my online presence. When I refer to lost time, I don’t mean the lost hours of endless scrolling looking at friends posts, what I’m referring to is the tedious task of maintaining a business presence online.

For too long I’ve operated without a plan in place and, like many, posted sporadically and often in-the-moment. Neither of these things was working to grow my following, and neither helped get me more time off my phone.